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Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains.
This will determine the EMV score of your headline.
The really powerful thing about Facebook ads is in your ability to layer targeting options on top of one another, gradually making your audience more and more specific.
Or, you could target people who visited your company’s blog with offers to demo your product.Lookalike Audiences are a logical next step, once you have a good Custom Audiences strategy in place.Even if you don’t have your own email or phone list, you can mirror your Facebook fan base.You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day.
That changed early in 2013 when Facebook forged partnerships with data brokers including Epsilon, Acxiom, and Datalogix. This gave advertisers the power to reach out beyond their own CRM databases and tap into insights gleaned from shopper loyalty programs of all kinds and matched to individual user profiles.